Questar Expands Customer Surveys to the Middle East

Questar, a leading provider of survey research solutions and business insight, today announced the launch of its customer experience measurement program in Turkey in partnership with Focus Brands International. Focus Brands International is the parent company of Carvel® Ice Cream, Cinnabon® Inc., Schlotzsky’s®, Moe’s® Southwest Grill, and franchisor of Seattle’s Best Coffee®. The initial launch includes five Schlotzsky’s locations throughout Turkey. Questar and Focus Brands International plan to expand the program to other locations in the Middle East and South America later this year.

“This represents an exciting and challenging opportunity for both Questar and Focus Brands International,” stated Joseph Stanton, Vice President at Questar. “We’ve conducted employee research in Turkish but this is our first foray into customer research. This successful launch demonstrates both organizations commitment to driving sales growth through customer loyalty on a global scale.”

About FOCUS Brands Inc.®

FOCUS Brands Inc.® is the franchisor and operator of over 2,200 ice cream stores, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 35 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill® and the franchisor of Seattle’s Best Coffee® on military bases and in certain international markets. Based in Atlanta, the primary objective of FOCUS Brands is to “FOCUS on making people happy.” Please visit www.focusbrands.com to learn more.