This functionality is a benefit to all companies who utilize both a call center and customer survey system. Costs can be reduced by using just one system for both initiatives. As an added benefit for clients, the two processes do not necessarily operate independent of one another; feedback from the automated call center can and will be utilized in their customer satisfaction data collection.

The call center tracks customer inquiries and ensures that issues are followed up with effectively. It is both comprehensive and manageable, providing businesses with the reliability they need when it comes to managing customer feedback. With workforces steadily decreasing, our goal is to provide the most steadfast customer experience solution for clients.

Questar, based in St. Paul Minn., is one of the nation's leading research firms specializing in Customer Satisfaction Research and Consulting. Questar provides solutions for some of the nation's best known and largest organizations across a diverse range of industries. For the latest on customer satisfaction and loyalty, please visit our blog at www.questarblog.com. To learn more about Questar CEM and our customer feedback/call center solutions, visit www.questarweb.com or call 1-800-688-0126.